Consumer Usage of Digital Media 2016/2017

I guess it should come as no surprise that the consumer usage and access to the internet is still increasing year on year. As the table below shows the Total Household Internet take-up has increased by 2% on 2016

As more of our everyday devices, TV's, Phones, Computers, Appliances become integrated into the internet we all have more readily available access to the internet and thus exposure to digital marketing

With technological advancements too you can see and large increase in consumers switching to super-fast broadband access (38% - 44%) which again makes that access to digital mediums almost instantaneous another plus for digital marketers, whereas maybe in the past, banner adverts might not load quickly enough for a consumer to see them, these days (and with cookies) the banner ads load instantaneously (or remain loaded)

Digital platforms increase to grow in popularity and in their reach which makes the future for digital marketers very bright.