Consumer Usage of Digital Media 2016/2017

I guess it should come as no surprise that the consumer usage and access to the internet is still increasing year on year. As the table below shows the Total Household Internet take-up has increased by 2% on 2016

As more of our everyday devices, TV's, Phones, Computers, Appliances become integrated into the internet we all have more readily available access to the internet and thus exposure to digital marketing

With technological advancements too you can see and large increase in consumers switching to super-fast broadband access (38% - 44%) which again makes that access to digital mediums almost instantaneous another plus for digital marketers, whereas maybe in the past, banner adverts might not load quickly enough for a consumer to see them, these days (and with cookies) the banner ads load instantaneously (or remain loaded)

Digital platforms increase to grow in popularity and in their reach which makes the future for digital marketers very bright.

Location Based Marketing - Consumers PoV

Location Based Marketing - Consumers PoV

Technology is everywhere, there's no escaping it these days, it's thoroughly imbedded in our lives, the average person probably looks at their mobile phone screen more than they look at another human in the eyes. Because of this marketing tactics have changed greatly in recent times including the use of 'Location Based Marketing'

Location Based Marketing basically works by, as the name suggestions, your location. When a potential consumer is in close proximity of a business who is utilising 'Location Basked Marketing' tactics then they will receive ads trying to persuade them to visit said business premises, whether it be "Come in store now and take advantage of this limited offer" or "as your in the area why not grab a coffee" it can feel personalised and prompt someone who may already be feeling like taking a break from their routine to do exactly that.
The other side of this kind of marketing/advertising is the feeling of being invaded. Consumers are so bombarded by adverts and targeted marketing these days that I feel we have a very low tolerance to one 'invading' our internet time. Pop-ups, targeted banners, email spam, it's a constant and waring theme.

Having said that i think if done correctly and sensitively for the right business 'Location Based Marketing' can be very useful and effective as pointed out in the Starbucks case study